Final project: target audience

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   My target audience will be Moroccan families and businesses such as motels, that would like to build a traditional Riad in the countryside.

   This audience sees an architect as the main builder and as a necessity. Because they need their expectations to be matched perfectly.

   For people who would like to build a personal home. This project would be perfect as it touches down to the most fundamental architectural styles of the Moroccan culture and its traditional interior design. Secondly, we are aiming to make this house a cozy and relaxing environment. This is shown by the water fountain in the middle and the garden, as well as the colors used in this design.

   My project is also suitable for small businesses, this would be perfect for Airbnb and would surely be a good investment. The particular reason for this circumstance is the fact that it is spacious, could comfortably host many people, and makes perfect sense with the environment.

   Lastly, if it is for the renovation of the destroyed houses as a result of the earthquake. This would be a good inspiration to make homes safer whilst also taking into consideration the preservation of the traditional style of this country. Since the earthquake, Morocco will need to focus on tourism. Morocco's economy depends heavily on it, which is regarded as a key industry for the nation's economic and social advancement. According to estimates, 515,000 direct jobs and 6.6% of GDP were generated by tourism in 2016. 5 percent of all jobs. The industry brought in foreign currency income of MAD 77.3 billion, of which brought MAD 64.2 billion from travel receipts (OECD (2018)).




References:

  • OECD (2018), “Morocco”, in OECD Tourism Trends and Policies 2018, OECD Publishing, Paris.
DOI: https://doi.org/10.1787/tour-2018-51-en

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