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What is a logo? A logo is a symbol comprised of words, images and colors to identify a brand or product. Specific types of logos come in all different shapes and sizes that run the gamut from simple text logotypes to abstract logos marks.(Goldstein, K. 2023).
Methods of getting attention in advertising:
People are more likely to pay attention to something when there is some sort of motion involved. Try switching up your static ads sometimes and consider including some videos or gifs. Even simply animating the elements of a static image so that text fades in or the logo moves will naturally draw one’s eye to the ad.
Large text, objects, and images get more of our attention than do smaller objects. Let’s say you get a great coupon for your favorite store: 50% off your whole purchase! The first thing you see is the deal, not the fine print that lays out the details of how and when you can actually use the coupon.
Just like with the coupon example, our brains pick the larger objects to process first. You can use this to your advantage in your digital ads. Make the most important and enticing elements of your ad the largest. Then, those enticing elements will be the first thing someone sees in your ad, and the first thing they see is often your only split-second chance at pulling them in.
Things that are considered “intense” are not only attention-grabbing but are actually hard not to look at. One common example of this is color. Our brains like bold and bright colors much more than, say, black text on a white background or a simple product image with a white background (although those do have their merit in some situations).
Ilya Lavrov I’m a product and graphic designer with 10-years background. Writing about branding (2021) What is a tagline? Beginner’s Guide with examples: Turbologo, Design, branding and business – The Official Turbologo blog. Available at: https://turbologo.com/articles/tagline/ (Accessed: 13 October 2023).
Goldstein, K. (2023) What is a logo and why is it important for your brand, Wix Blog. Available at: https://www.wix.com/blog/what-is-a-logo (Accessed: 13 October 2023).
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ReplyDeleteWeek 2 Advertising
Part 1 blog post Research
On your blog post for week 2 Advertising, show an advert that you consider to be a good example of advertising, then discuss the following:
1. What makes good design?
2. What is typography ?
3. Research An advert / or a designer – See example below
4. Advert design and layout – See example below
5. Using text and image in advertising – See example below
6. What is a Tagline
7. What is a Logo
8. The message in advertising
9. Methods of getting your attention in advertising
10. Reaching a Target Audience in advertising
Part 2: Create a blog post to show the amazing work that you created in class – Pixlr and Adobe express.
Here you will need to write about your work, for example,
• why you chose the Advert design and layout – see example below
• why you chose the text and image
• What is the message in advertising
• Who is the target audience – see example below
Part 3:
For one of your adverts. Create a blog post to demonstrate how you have used the software, in either Pixlr or Adobe express. Here you will need to show screen shots of how you create your work